School of Synthesis tutor Davide Carbone and Josh Abrahams of samplify have been nominated for an APRA Screen Music Award in the category of best music for an advertisement, for their work on the ‘ClassiVm Cognac’ campaign for client Hennessy.
The TVC was destined for Mainland China and the brief given for the project was an interesting challenge for Davide and Josh. The musical references were K-Pop boy-bands and the dance sequences of the performers had already been rehearsed to a dubstep tune by Skrillex. So with that in mind a piece needed to be composed to suit both styles musically as well as working to the already existing choreography. They had to work very closely with director Michael Gracey to ensure that these criteria were met.
The delivered product was a fast-paced, high-energy piece that felt new-aged and edgy while retaining a sense of class and opulence. Featuring those familiar Skrillex-esque type leads and stabs and still retaining that catchy K-pop vibe, it perfectly suited the mood Hennessy sought to create.
The winner will be announced on Monday the 13th of November at the Melbourne Recital Centre.